Video constitutes on the third of Internet content nowadays. Depending on Socialbakers, posts containing video are as long as 135% more people than standard posts with text and images. A fresh ways of advertising is entering play, though. Let’s take a closer look advertising.

In the marketing specialists and small enterprises which may have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has says the amount of money invested in digital advertising (USD 72.5 billion) just exceeded television expenses (USD 71.3 billion) the very first time. That being said, the share of expenses on video content articles are growing exponentially.

While pre-made videos are still inside the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. This is exactly what a consultant of GBKSOFT, a web- and mobile app developer company, has to say concerning this trend:

Naturally that reside streaming is a new big bet for that advertising industry.

Statistical benefits of using the live video streaming channel

– 45% from the live streaming audience is able to pay for live content;

– 56% in the users watch live streams to get the latest news;

– 70% from the audience is preparing to spend on concert or event attendance after watching it live;

– Over 75% in the users already watch live video streams on Facebook;

– The live Facebook stream of Sport of Thrones has garnered 3.5 million views in addition to almost 200 000 comments.

In accordance with analytics, this sector has an sustained marketing potential than pre-produced videos.

Items to are the cause of:

In case you are determined to build a live streaming app, the conclusion user should be thought about above all. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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