Video constitutes more than a third of most Internet content nowadays. Much like Socialbakers, posts containing video are 135% lots more people than standard posts with text and images. A brand new way of advertising is entering play, though. Let’s keep an eye on at it.

In the marketing specialists and small business owners which may have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has says the amount of money used on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) the first time. That being said, the share of expenses on video content articles are growing exponentially.

While pre-made videos are still in the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. This is what an associate of GBKSOFT, a web- and mobile app developer company, has to say concerning this trend:

Needless to say living streaming can be a new big bet for the advertising industry.

Statistical advantages of using the live video streaming channel

– 45% of the live streaming audience is getting ready to spend on live content;

– 56% of the users watch live streams to obtain the latest news;

– 70% with the audience is able to pay for concert or event attendance after watching it live;

– Over 75% from the users already watch live video streams on Facebook;

– The live Facebook stream of Game of Thrones has garnered 3.5 million views in addition to almost 200 000 comments.

In accordance with analytics, this sector comes with a even greater marketing potential than pre-produced videos.

What to account for:

Should you be determined to develop a live streaming app, the finish user should be considered first of all. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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