Video constitutes more than a third coming from all Internet content nowadays. Much like Socialbakers, posts containing video are as long as 135% the best way to than standard posts with text and images. A new way of advertising is entering play, though. Let’s take a closer look at it.

In the marketing specialists and small enterprises which have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has says how much cash used on digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) the very first time. With that in mind, the share of expenses on video content is growing exponentially.

While pre-made videos are still in the limelight, their popularity might be surpassed by another hot trend: live video streaming. Itrrrs this that a consultant of GBKSOFT, a web- and mobile app developer company, says concerning this trend:

Naturally that live streaming can be a new big bet for that advertising industry.

Statistical advantages of using the live video streaming channel

– 45% from the live streaming audience is able to pay for live content;

– 56% of the users watch live streams to obtain the latest news;

– 70% in the audience is ready to spend on concert or event attendance after watching it live;

– Over 75% from the users already watch live video streams on Facebook;

– The live Facebook stream of Sport of Thrones has garnered 3.5 million views together with almost 200 000 comments.

Based on analytics, this sector comes with an even more marketing potential than pre-produced videos.

Items to are the cause of:

In case you are going to build a live streaming app, the finish user should be considered first and foremost. Will your app connect just two users, or could it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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