Video constitutes more than a third coming from all Internet content nowadays. According to Socialbakers, posts containing video are 135% more and more people than standard posts with text and pictures. A fresh way of advertising is entering play, though. Let’s keep an eye on advertising online.

In all of the marketing specialists and small businesses that have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has says the money allocated to digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) the very first time. With that in mind, the share of expenses on video content is growing exponentially.

While pre-made videos are currently in the limelight, their popularity will probably be surpassed by another hot trend: live video streaming. Itrrrs this that an agent of GBKSOFT, a web- and mobile app developer company, has to say about it trend:

Obviously living streaming is really a new big bet for the advertising industry.

Statistical advantages of choosing the live video streaming channel

– 45% from the live streaming audience is able to buy live content;

– 56% in the users watch live streams to have the latest news;

– 70% of the audience is ready to spend on concert or event attendance after watching it live;

– Over 75% with the users already watch live video streams on Facebook;

– The live Facebook stream of Bet on Thrones has garnered 3.5 million views along with almost 200 000 comments.

According to analytics, this sector posseses an even greater marketing potential than pre-produced videos.

Items to take into account:

In case you are going to develop a live streaming app, the finish user is highly recommended first of all. Will your app connect just two users, or could it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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