Social media marketing is a great way to promote and advertise your business-while connecting with your customers. The number one key to social media marketing is to identify the platforms on which your target audience spends the majority of their time. Otherwise you’ll have a hard in engaging with an untapped audience.

Are you having a hard time deciding which social media platforms should your company use? There are five things to think about when selecting the social media platforms that will best suit your marketing strategy.

1. Check out profiles that are already in place.

Review the analytics reports of your social media accounts to see which ones have the most followers and high engagement rates. Then take it from there. Don’t be afraid of cutting out profiles that aren’t producing leads or engagement. Is your target audience mostly comprised of mothers who are using Pinterest to their advantage? If so, don’t put in more time on your LinkedIn profile if it does not generate any traffic.

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2. Review the number of followers and engagement rates

The amount of followers you have might not mean much, but if the few followers that you do have are all engaged and engaging with your content, then maybe you should begin focusing more on how to increase your follower count as your content is already excellent. These statistics will provide you with an understanding of the way your company interacts on various platforms with followers.

3. Find out which platform increases website traffic

To figure out how much visitors to your site from your different social media accounts, look over your analytics. If your reports indicate that your site is receiving a lot of traffic from certain social media sites spend more time developing an online presence on these specific platforms.

4. Review the conversion rates

After you find out which social media platforms are bringing traffic to your site, take to look over the traffic analytics specifically to see if those users are actually engaging your website and changing into leads. If the people who are being directed to your site through social media sites aren’t staying around or interacting with your site, then your strategy for social media isn’t working to attract significant traffic. If that’s the case, you should take steps to find out ways to enhance the effectiveness of your social media marketing strategy.

5. Ask your customers

Sometimes, all you need to do is have your customers say what platform they prefer to use when looking through your content. For example, if you provide B2B services, your customers might enjoy browsing your content on LinkedIn which is where they’ll be able to discover relevant business content much more quickly. If your brand is specific to the consumer They may find it enjoyable to interact with your content more frequently on websites such as Facebook or Twitter.